They are less effective than N96 and KN95 respirators

This move enhances the companys regional dominance and supports the growing consumer base across the Middle East In July 2025, a major Middle Eastern tobacco manufacturer introduced an advanced product innovation by launching premium heated tobacco devices integrated with eco-friendly designs and smart cooling systems in key urban markets, highlighting increasing adoption of next-generation tobacco solutions and strong consumer preference for reduced-risk alternatives in the region In April 2025, another Middle Eastern player expanded its footprint by introducing a diversified portfolio of premium cigarettes, cigars, and e-cigarettes across urban centers in Egypt and Qatar, targeting middle-class consumers and strengthening its presence in the regional tobacco products market In August 2024, a key Middle Eastern tobacco company scaled up operations by rolling out flavored heated tobacco sticks and AI-enabled distribution platforms in Saudi Arabia and Bahrain for efficient consumer targeting

Here are six important things to know about IQOS
Sweden Organic Tobacco Market Trends and Opportunities The Sweden organic tobacco market is experiencing a growing demand as consumers increasingly seek natural and chemical-free alternatives to traditional tobacco products
More than 9 percent of smokers still light up even after a cancer diagnosis, according to an August 6 study in the journal Cancer Epidemiology, Biomarkers & Prevention